Many industry analysts and experts think that Google Stadia is a failed product. Even though the platform used new technology and had big goals, it didn’t get many users and had trouble making money. It failed because it didn’t have enough games, was too expensive, didn’t work with enough devices, didn’t connect to the internet well enough, and didn’t try to sell itself. Google also had trouble getting game developers to make games for the platform, which limited the number of games that could be played.
The platform was also missing some common social features on other gaming platforms. This made it less appealing to players who like to play with friends or stream their games. Google’s business plan for the platform wasn’t well thought out either. It wasn’t clear if they wanted to make money from the platform itself or the games sold on it.
Google Stadia joins a long list of the company’s failed products and services, such as Google Glass, Google Plus, and Google Wave.
But Google has been trying out new products and services for a long time, and many of its failures have helped it learn and improve its future products. Google always tries to stay ahead of the curve and is always looking for new technologies and opportunities. Not every experiment will be a success, but that is part of the process of coming up with new ideas.
The Reason Google Stadia is failed?
- At launch, the platform only had a few games, making it less appealing to people who wanted to play. Google had a hard time getting game makers to make games for the platform, which meant that players could only choose from a small number of games.
- High prices: At first, the service cost a lot, which made it harder for many players to use. Also, many popular games were available on other platforms, making it less appealing for players to switch to Stadia.
- Device compatibility was limited at first. The service only worked on a few devices, limiting the number of people using it. This made it hard for Google to get many people to play.
- Stadia needs a stable and fast internet connection to work well, which may have been an issue for some players in certain areas. This meant that only a small number of players could use the service well.
- Few social features: The platform didn’t have the social features that are common in other gaming platforms. This made it less appealing to players who like to play with friends or stream their games.
- Lack of marketing: Google didn’t put any money into marketing the service, so many people who could have used it didn’t know it existed. This made it hard for the platform to get a lot of people to use it.
- Business Model: Google’s business plan for Stadia wasn’t well thought out. It wasn’t clear if they wanted to make money from the platform itself or the games sold on it. The company had a hard time making money because of this.
All of these things led to the platform’s failure and the decision to close it.
Google Stadia vs. Competitors
Google Stadia had to compete with a number of other game streaming services, such as:
- Xbox Game Pass is a paid service from Microsoft that lets gamers play a library of games on Xbox consoles and PC.
- PlayStation Now is Sony’s game streaming service. It has a library of games that can be played on PlayStation consoles and PC.
- Nvidia GeForce Now is a game streaming service that lets people play games on PCs, Macs, and Shield TVs, among other devices.
- Amazon Luna: Like Google Stadia, Amazon’s game streaming service, Amazon Luna, lets players play games on a variety of devices.
All of these competitors have a head start in terms of the games they have, the exclusive games they have, and the number of users they have. They have also established themselves as major players in the gaming industry. Google Stadia had a hard time catching up, and one of the main reasons was that it didn’t offer anything that made it stand out.
Why Google Shutdown Stadia?
Google stated in February 2021 that it would be discontinuing its Stadia game streaming service. The corporation cited the service’s lack of growth and the high operating costs as the key reasons for the discontinuation. Despite its superior technology, the platform failed to attract a big user base, and Google struggled to convince game developers to create titles for the platform. Furthermore, the hefty costs of maintaining the service, particularly the infrastructure required to stream games at high quality, made it difficult for Google to generate a profit. As a result, the corporation opted to focus on other aspects of its operations.